Finance Industry
Overview
Our client is a budget planning app for the UK market, part of the Finance vertical. The app is using intelligent money management tools that allow its users to analyze their spending patterns and improve them over time by setting clear goals and tracking their progress. The campaign was ran for an interval of one year with a multi-tier payout, where we would paid on install (GBP2), registration (GBP6) and first bank account connected (GBP6). The KPIs were as follows: 40% install to registration rate 30% install to bank account connected
Performance
Growth
During this one year, we achieved:
- Registration rate of 43%
- Bank account connected rate of 35%